Twitter is also lowering the amount advertisers can bid for Promoted Tweets and Accounts in its auction-based system to 1 cent, which it believes will drive greater ROI for every campaign on Twitter. Separately, today (30 August) Twitter has also announced it will allow advertisers to target users with Promoted Tweets and Promoted Accounts by their interests, based on the accounts they follow, what they tweet and what lists they are in.īrands can target from a range of 350 interest categories, which includes home and garden and pets, as well as targeting people that have similar interests to a certain For example, if a brand was looking to promote a new chocolate bar, they could target all those who follow other chocolate bars’ Twitter accounts. By doing so Twitter will have more data on how users are interacting with its service in order to improve the product and enhance targeting options for advertisers. Twitter has set out requirements for partner companies, which include the need to bring Twitter to new or underserved markets making Twitter more valuable to businesses and solve a need that Twitter does not address and using Twitter platform products for new innovations rather than just creating products that mimic the existing service.Įarlier this month Twitter announced a move to clamp down on developers that use its API to create their own consumer facing Twitter clients. Companies can apply to feature in one or more of the programme’s key verticals: engagement, analytics and data resellers. Most people I know have experimented with different. Notable absences from the list include popular Twitter clients such as Echofon, Tweetbot and Seesmic and other services that use its data such as social TV app Zeebox.Īpplications to join the programme are currently open. help figuring things out, help others with things you know how to do. It has handed Certified Products badges to 12 companies so far, including HootSuite, Radian6, ExactTarget and Topsy. Twitter says on its developer blog that its programme certifies “leading solutions” on its ecosystem that have been developed for the needs of publishers, brands and partners to help them solve their business needs and “flourish” on the platform. The “Certified Product Programe” is similar to Facebook’s “Preferred Marketing Developer” initiative, which aims to make it easier for marketers to track down the best partners that use its ecosystem for marketing and analytics services. Several hundred more Twitter staffers quit after the tech mogul demanded that they pledge to “extremely hardcore” working conditions.Twitter’s Certified Products Programme badges (l-r) Engagement, Analytics, Data Resellers Musk, trying to rein in costs amid a widespread freeze of advertiser spending on Twitter, fired half of the company’s approximately 7,500 employees one week after the deal closed. Unfortunately I don’t have many contacts at Twitter anymore so doubt I’ll get any kind of definitive answer soon.”Īs of December, Twitter’s headcount had dropped by nearly 75% since Musk took over. FalconPro is by far the best and you are able to use with the little workaround they have done with the token limit. You can have multiple accounts, tweet photos or videos, link to a bit.ly account so you can follow your stats, choose your image. In a post on social service Mastodon, which has seen a surge in new users since Musk took over Twitter, Tapbots co-founder Paul Haddad wrote, “I’m hoping that whatever is going on at Twitter is just some automated spam protection bot that is incorrectly suspending proper apps, or something similar. Echofon is a popular Firefox extension and OSX application, and this iPhone version will sync with both of them, while offering the same functionality and good design.The free version is still packed with features. “Sure is looking like Elon shut off all the third-party twitter apps,” tweeted screenwriter and author Gary Whitta. Some Twitter users speculated that Musk, who bought the company last fall in a $44 billion deal, is seeking to kill off third-party apps so that Twitter can better monetize activity on its own platforms. “We’re hoping this is just a temporary glitch and will let you know more as soon as we know more.” We’ve reached out to Twitter for more details, but haven’t heard back,” the company said in a tweet. “Tweetbot and other clients are experiencing problems logging in to Twitter. Tapbot’s Tweetbot account also reported issues. Please stay tuned and apologies.” The company noted that the macOS version of the Twitterrific app remains functional. “We don’t yet know what the root cause is, but we’re trying to find out. “We’re aware that Twitterrific is having problems communicating with Twitter,” the Iconfactory, developer of Twitterrific, tweeted Thursday evening.
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